Business Research : A Practical Guide for Undergraduate and Postgraduate Students

Business Research : A Practical Guide for Undergraduate and Postgraduate Students

Details

Author(s)
Jill Collis, Roger Hussey
Format
Paperback | 376 pages
Dimensions
177 x 234 x 22.86mm | 714g
Publication date
27 Dec 2013
Publisher
MacMillan Education UK
Imprint
Red Globe Press
Publication City/Country
United Kingdom
Language
English
Edition
Revised
Edition Statement
4th ed. 2014
Illustrations note
376 p.
ISBN10
0230301835
ISBN13
9780230301832
Bestsellers rank
143,577

Description

Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data.
Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses. The user-friendliness of the book also makes it highly suitable for independent study.


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