This is Not a T-Shirt : A Brand, a Culture, a Community - a Life in Streetwear

This is Not a T-Shirt : A Brand, a Culture, a Community - a Life in Streetwear

Details

Author(s)
Bobby Hundreds
Format
Hardback | 336 pages
Dimensions
145 x 216 x 28mm | 444g
Publication date
25 Jun 2019
Publisher
MCD
Publication City/Country
New York, United States
Language
English
Illustrations note
5 Black-and-White Illustrations
ISBN10
0374275793
ISBN13
9780374275792
Bestsellers rank
17,700

Description

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.


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