Predatory Thinking

Predatory Thinking

Details

Author(s)
Dave Trott
Format
Paperback | 272 pages
Dimensions
131 x 197 x 22mm | 292g
Publication date
15 Sep 2015
Publisher
Pan MacMillan
Imprint
Pan Books
Publication City/Country
London, United Kingdom
Language
English
Edition Statement
Reprint
ISBN10
1447285344
ISBN13
9781447285342
Bestsellers rank
31,339

Description

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.


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