One Plus One Equals Three : A Masterclass in Creative Thinking

One Plus One Equals Three : A Masterclass in Creative Thinking

Details

Author(s)
Dave Trott
Format
Paperback | 240 pages
Dimensions
130 x 197 x 15mm | 177g
Publication date
01 Nov 2016
Publisher
Pan MacMillan
Imprint
Pan Books
Publication City/Country
London, United Kingdom
Language
English
Edition Statement
Reprint
ISBN10
1447287053
ISBN13
9781447287056
Bestsellers rank
23,154

Description

How do you make something out of nothing?

Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.

From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.


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