To Sell Is Human : The Surprising Truth about Moving Others

To Sell Is Human : The Surprising Truth about Moving Others

Details

Author(s)
Daniel H Pink
Format
Paperback | 253 pages
Dimensions
150 x 226 x 18mm | 249g
Publication date
03 Dec 2013
Publisher
Riverhead Books
Publication City/Country
United States
Language
English
Edition Statement
Reprint
Illustrations note
Illustrations, black and white
ISBN10
1594631905
ISBN13
9781594631900
Bestsellers rank
61,585

Description

Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.


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